For this mock project, I was tasked with selecting a theater exhibition and building a full visual identity around it. I chose The Rocky Horror Picture Show for its edgy celebration of self-expression, rebellion, and queer joy. The design challenge was to translate its iconic, cult-classic status into a cohesive identity system that could be translated across multiple mediums and platforms. I created a suite of deliverables including a social media page and assets, merch design, event tickets, and a kinetic type poster for digital promotion. This project works to channel the spirit of midnight movies, gender fluidity, and unapologetic camp.