SOCIAL MEDIA CONTENT
WORKSHOPS @ BRUNO PRESS
For this campaign, I developed a suite of social media content to promote workshops at Bruno Press. This included a flyer, social media story templates and posts, and a follow-up email campaign for attendees to provide thoughts and feedback. The goal was to keep followers informed about new dates for workshops, encourage those who were new to sign up, and promote workshops that were taking place outside the local area or were occurring online.
The email campaign helps collect valuable feedback and consistently provides new testimonials and reviews that encourage those who might be curious to sign up and try something new. The social media templates have worked to help engage and link interested participants back to the website where they can learn more information and discover other offerings.
DID YA KNOW?
For this ongoing project, I create 90-second social media videos for Bruno Press. The goal of these videos are to educate her audience about all things letterpress. These videos explore different aspects of letterpress printing such as: the history, the techniques unique to the craft, and the offerings that help promote and grow Bruno Press as a business. In addition to producing the videos, I design cover photos and content that ensures the videos display properly across all platforms. These videos not only educate folks to learn more about this traditional art form, but engage them to support small biz and keep print alive!